![]() ![]() The name was inspired by psychologist and educator Rensis Likert in 1932. You can use a survey scale to understand your respondents’ opinions about a product or business service.Ī likert scale is a popular psychometric survey scale that helps measure people’s opinions, attitudes, and behaviors about a subject or context. To understand the likert scale definition, first, we have to learn what a survey scale is.Ī survey scale is an orderly arrangement that represents different sets of verbal and nonverbal responses. Ready to start, then? The Definition: What Is A Likert Scale Survey? What is a likert scale? How to use it? Keep some patience, as in this article, we will cover both these questions while giving few examples, and some extra tips to make your survey-taking experience worthwhile. ![]() So, how will you ensure your customers and employees are satisfied with your business, products, or services? Well, one of the most popular ways is by using the likert scale. These days you can’t just invest millions in ads and paint a great picture for your brand. In the era of online reviews and surveys, customer feedback is the king and queen of every organization. If you want to go with the second option, we must admit you know how to run a growing business. You have two options to build a positive brand image. Let’s assume you have launched a new application, and you need to market it well.
0 Comments
Leave a Reply. |